Boost your online reputation in 6 easy steps!
Step 1: The Review Funnel
When it comes to reviews, more is better and reviews only matter if they are recent. Just asking customers to write a review is not enough. Despite the best of intentions, employees can forget to ask for the review, customers forget to write the review, and sometimes customers don’t know what to do and just give up. Anywhere Reviews solves all these problems. We make it easy for both the business and the customers by providing you with a review management system.
Let’s face it, if you want more reviews, you need to invite a lot more people to review. Anywhere Reviews manages the “review process” like a sales organization manages the sales process – by viewing it as a funnel. To sell more products at the bottom end of the funnel, a sales organization works to increase the number of leads going into the top end of the funnel. Managing your “Review Funnel” works the same way.
The process begins with customers being invited to rate their experience with your business. This is done by utilizing reminder cards, by email, and by text message, which takes them to your custom landing page, keeping your Review Funnel full.
Step 2: The Review Filter
Customers leave feedback on your branded landing page by rating their experience with your business using a familiar 5 star rating system, typical of most review sites. This is not the actual review. Rather, Anywhere Reviews uses this rating as a filter to institute a dual track process – one for happy customers, and a different one for customers who are not.
By using this dual track process as a filter system, we are able to be selective about which customers we wish to invite to leave a review, and which ones we don’t. Naturally, we only solicit reviews from customers who have already indicated that they are happy with your service. This is all done automatically for you.
Step 3: The Guided Review
Customers who leave a positive rating on your branded landing page are then taken to your review menu page where they are invited to leave a review from the sites that you have pre-selected. But it is not enough to get people to visit to your review sites. You must get people to actually complete the review!
This is yet another way that Anywhere Reviews stands way above the rest. We don’t simply connect your customers to the review page they select like others do. Prior to connecting them, your customers are presented with short step-by-step instructions to let them know what to expect and guide them through the review process. We provide specific instructions to every review site we integrate with. Our Guided Review approach results in a lower abandon rate, higher completion rate, and more reviews for your business.
And of course, Anywhere Reviews monitors your review sites and sends you an alert when new reviews are published online. Review alerts not only contain the review information but also a link for a response from your business.
Step 4: The Second Chance
Customers who leave a negative rating follow our Second Chance track. Instead of your review menu, they are presented with a feedback form. They are told that you value their business and want know what you could have done better. This has two primary benefits. First, it gives you an opportunity to address their concerns. They may very well inform you of a problem, which you otherwise would not have been aware of, that you can easily correct. Second, it gives them a platform to express their displeasure with their recent experience with your business, which keeps them from venting their frustrations online in the form of a negative review.
You never want the first time you learn about a customer’s problem to be by reading about it online in a bad review on Google, Facebook, Yelp or some other site. It doesn’t take many one or two star reviews to do some real damage to your overall review score. It’s even more frustrating knowing that most of these customer concerns could have been easily resolved had you only known about them sooner. You simply have to provide people another way.
Step 5: Spread The Word
All of these positive reviews are great marketing material for your business or organization. They need not just reside on their respective review sites. Anywhere Reviews creates what we call a Review Stream for you, consisting of all of your latest positive reviews.
Your review stream can be configured to include only reviews of a given star rating or higher (we default it to 4 stars or higher) and it can be set to exclude reviews from any given review site. With a simple snippet of cut and paste code, your review stream can be easily embedded into your website, so your visitors can see all your latest 4 and 5 star reviews. This helps you with SEO, which will improve your results on search engines like Google. You can also have this feed set to auto-post your latest reviews from around the web to your social media accounts, creating a continual stream of fresh and positive content.
Step 6: See The Results
Review management IS search engine marketing – it significantly enhances your Local SEO, and that’s the primary way local consumers find local businesses today. People simply go online or pick up their smart phones and search for what they want (seafood restaurants near me, Chevrolet dealers near me, dentists near me, etc). Reviews affect your ranking, visibility, and ultimately your conversion rates… when people see your business in their search results, do they call, visit your website, or come to your business? Reviews Matter!
Anywhere Reviews comes with robust, detailed reporting delivered right to your inbox. Now you can measure and track your results, week after week, month after month – watch your star ratings climb and your review volume grow!